Marketing Manager (Retail)

About Wolt At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we're building the delivery of (almost) everything and you'll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe. Working at Wolt isn't always easy, but it's definitely exciting. Here you'll learn more, build more, and ship more than in most other companies. You'll be challenged a lot, but also have a lot of fun on the way. So, if you're a self-starter with drive and entrepreneurial spirit, this could be the ride of your life. Wolt is one of Europe's fastest-growing tech companies, on a mission to make cities better places to live by building a platform that connects people with the best of their neighborhoods—whether it's food, groceries, or retail. Operating in over 25 countries, Wolt's success is driven by a deep focus on customer experience, local relevance, and a culture that empowers people to take ownership and make an impact. In Germany, our marketing team is made up of talented, passionate, and impact-driven professionals working across brand, growth, retention, and partnerships marketing. This role, Marketing Manager for Retail and Non-Grocery Partnerships , sits at the intersection of marketing and commercial strategy. You'll define how we work with national and international retail partners from a marketing perspective—leading co-branded campaigns, shaping scalable frameworks and unlocking long-term growth for Wolt.  What you'll be doing We're looking for an experienced marketing leader to take full ownership of our Non-Grocery Retail Partnerships Marketing function in Germany. Your mission: build and lead a strategy of how marketing for non-grocery partners should be done in Germany in collaboration with local and global marketing teams and commercial teams. You'll shape how we work with strategic enterprise partners from a marketing perspective—aligning on shared business goals, delivering measurable impact through co-marketing initiatives, and creating long-term value through a repeatable and data-informed approach. Additionally you'll lead the planning and execution of our most important non-grocery retail occasion campaigns, closely aligning our regional approach to Wolt's global approach. This role is crucial to Wolt Germany's growth strategy and requires a balance of strategic thinking, cross-functional leadership, and hands-on campaign expertise. You will report to the Head of Regional New Verticals & Partnerships Marketing.  Day-to-day in this role, you'll: Strategic Leadership & Framework Development Update, build, and lead Wolt's marketing approach to strategic enterprise partnerships. Define a scalable operating model, including goal-setting frameworks, partner segmentation, reporting, and co-marketing processes. Identify and activate high-impact marketing opportunities that align with commercial strategy and partner priorities. Campaign Development & Execution With the wider local marketing team, develop and roll out full-funnel 360° campaigns across paid media, OOH, CRM, and in-app channels. Create co-branded initiatives and promotional concepts tailored to partner goals and customer behavior. Prioritize and manage budgets to maximize performance and ROI. Cross-Functional & Partner Collaboration Work closely with commercial, account management, and sales teams to align on partner strategies, timelines, and deliverables. Build trusted relationships with senior marketing stakeholders on the partner side to shape and deliver joint marketing plans. Provide internal enablement (e.g., toolkits, briefs, and guidance) to scale high-quality partner marketing across markets. Brand, CRM & Customer Experience Ensure that partner brand identity is well-represented and consistent within the Wolt app and across campaign assets. Collaborate on CRM, co-branding, and cross-promotion initiatives to engage users and drive conversion. Support messaging development and oversee execution across email, push, pop-ups, and incentive campaigns. Insights, Reporting & Playbook Creation Analyze campaign and channel performance to assess impact, improve outcomes, and optimize spend. Deliver regular performance reporting to internal and external stakeholders. Systematize learnings into playbooks that can be scaled across other strategic partnerships. Our humble expectations  Tenor experience in the marketing space. Proven track record as a marketing or campaign manager with a wide toolbox within marketing. Commercial understanding of the platform business model is a must.  Hands-on mindset with the ability to both strategize around the retail category, grocery segment, and marketing efforts, but also execute and make campaigns come to life.  Proven analytical approach when using data to design, develop