Senior UI Designer - Design Systems (f/m/x)

Your mission This is a company built for growth. When you join exmox, you’re stepping onto a global, highly competitive playing field, solving real problems in environments that push you beyond your comfort zone. We build high-performing consumer products across multiple brands in one of the most competitive industries there is: mobile gaming. You will be part of a company on a path of hyper-growth, spearheading one of the largest innovations in the mobile gaming industry, rewarded user acquisition. As a Senior UI Designer (f/m/x) specializing in Design Systems at exmox, you'll join our product design team to lead the creation, evolution, and governance of our design system. In this role, you will ensure visual consistency, scalability, and efficiency across our digital products while designing visually engaging, highly polished UIs for our B2C mobile app and B2B product. You’ll work at the intersection of user behavior, data, and business goals, shaping flows that drive engagement and revenue. Your work reaches over 25 million users and feeds directly into experimentation and iteration, letting you see the real impact of your decisions. Our product design team is growing in maturity, and you’ll play a key role in shaping how design works at exmox. If you want high impact, real ownership, and a product at scale, we want to hear from you. What You’ll Own: Design system ownership: Own and scale our mobile Design System for a playful, high-craft B2C product. You start with the component library but extend it to interaction patterns, motion principles, content and microcopy standards, accessibility rules, branding guidelines, and usage documentation. Scalable architecture: Define a scalable token-first system enabling theming across our multi-brand apps. Visual assets: Create illustrations, icons, and other graphical assets to support the Design System. Adoption & governance: Drive adoption, contribution workflows, versioning, deprecation, and quality gates for consistent use. Design-engineering collaboration: Partner with engineers to integrate the Design System into the codebase and align design with implementation. Documentation & consistency: Create and maintain a single source of truth for designers and engineers to implement the system consistently. UI design: Design visually engaging and highly polished interfaces for our B2C mobile app. What’s in it for you as a designer? Impact: Your work directly influences a product used by millions. You’ll see the effect of your design decisions on business KPIs and learn how to create value through design. Data-driven culture: Data sits at the core of every decision we make. You’ll design, test, and iterate based on real user insights and performance metrics. Large global user base: You’ll design for a product with over 25 million users worldwide, operating at true scale. Growing design maturity: Our product design team is on a journey to elevate design maturity at exmox, and you’ll actively shape and contribute to that evolution. Cross-functional design team: You’ll collaborate within a dedicated design team including Product designers, UI Designers, and UX Researcher. Your profile Portfolio: A portfolio showcasing Design System case studies. Professional experience: 5+ years of experience in UI or Product Design, with a strong focus on design systems. Design systems expertise: Proven experience with white-label and scalable theming systems. System strategy: Deep understanding of Design System challenges, including adoption and governance. Industry background: Experience in marketing, gaming, or other B2C-heavy industries is a plus. Hard Skills: Design tools: Expert in Figma, including Variables/Modes and scalable library workflows. Design tokens & component APIs: Strong in design tokens, theming, and component APIs (props/variants/states). Visual asset creation: Passionate about creating illustrations, iconography, and other visual assets. Design systems: Experience in designing, shipping, maintaining, and managing versioning and governance of design systems. Multi-brand products: Experience with multi-brand, white-label products and theming systems. AI-assisted workflows: Familiar with AI-assisted design workflows such as design-to-code tooling, automated documentation generation, and asset production to improve efficiency in design system development. Brand identity: Experience in defining, designing, and documenting brand identities. Copywriting: Experience in copywriting, including defining tone, voice, and messaging. Accessibility & usability: Strong knowledge of accessibility and usability principles. Frontend awareness: Familiarity with front-end technologies to collaborate effectively with engineers. Language skills: Fluency in English; German is a plus. Soft Skills: Ownership: You take full responsibility for your work, drive initiatives forward, align stakeholders, and ensure meaningful value delivery. Proactiveness: You anticipate challenges, identify